To use a contextualized CernVM :
Login here (or register) and create a context
https://cernvm-online.cern.ch/dashboard/
Go to your context and copy the uuid (
https://cernvm-online.cern.ch/context/view/[...]
)
Create a cernvm instance in openstack and set the following user data (in post-creation, user data)
[amiconfig] plugins=cernvm [cernvm] contextualization_key=<uuid>